After two years of work in which several departments and professionals have been involved, Jafep’s entire packaging image has finally been renewed.
In January 2010, the decision was made to renew the image of all Pinturas Jafep packaging. The objectives were not only aesthetic, but also to facilitate the quick recognition of the product and reinforce the JAFEP brand image. To achieve these objectives Pinturas Jafep relied on the experience of professionals in the graphic design and communication and image sector.
The design structure finally approved satisfactorily meets the objectives pursued:
- At the top, a wide band identifies the product range.
- The central part is equally divided between the Pinturas Jafep logo and the product identification.
For this work, members of the technical, marketing, export and communication departments, as well as the person in charge of the packaging departments, worked together.
Each department has reviewed each and every one of the packages to try to offer the best result in order to provide the best possible information and image of Pinturas Jafep products.
This is not the end of the work, since the revision of the packaging is continuous and necessary to correct possible defects or improve the existing information.
But this was undoubtedly the easiest part, since the real adaptation work has been carried out by Pinturas Jafep’s own team, which for two years has been working on the adaptation of each of the more than 80 different containers that comprise Pinturas Jafep’s product range.
In short, a great effort made with the aim of improving day by day and always offer the best of us with a reward that has not been long in coming as we have already received comments of acceptance and congratulations from our customers, partners and friends.
