On February 17 and throughout the day, the Pinturas Jafep sales team held a coordination meeting to set the strategies for 2012.
After an introduction about the sector’s progress, we went on to analyze the results obtained in 2011, which, taking into account the serious national economic situation, can be considered as good, thanks to the solid establishment that Pinturas Jafep has among the most stable distributors in the sector. Pinturas Jafep’s growth during the years prior to the crisis was based on a commitment to quality and service, thus achieving the consideration of a stable type of distributor, which did not jump into the great urban speculations of the past years and therefore has not suffered a serious collapse when the bubble deflated.
Pinturas Jafep maintains and will maintain its commitment to QUALITY and SERVICE.
From the commercial direction, it was transmitted to all the team the commitment that Pinturas Jafep maintains and will maintain with the QUALITY and SERVICE, the two great values of the company, a service based on the attention to the client, personalized treatment and a fast and effective delivery thanks to its own fleet, which reduces the incidences in the materials and makes flexible the treatment with the client who sees in a Jafep deliveryman a colleague at the time of placing the merchandise in his store. And a quality demonstrated by the trajectory of its products, the tranquility that the clients have when using Jafep products and the homologations and certifications that come to confirm the seriousness of a company with more than 500 references of products in the market.
Excellent results obtained in the recent tests carried out by Tecnalia (Cidenco) on products such as Pétrex 5
The technical department also participated in the meeting, emphasizing the constant work carried out from this section to increase and control the quality of Pinturas Jafep products. The obtaining of the European ecological label, Ecolabel, as well as the excellent results obtained in the recent tests carried out by Tecnalia to products such as its facade coating: Pétrex 5, were the main novelties presented.
Likewise, the annual report was presented where the consultations made by the clients in this department are detailed, commenting that every year there are more clients who turn to Jafep to be advised on how and which products to use in their projects. A sample of the excellent improvement in quality and service that the company has maintained since its creation 47 years ago.
The image and communication department presented to the attendees the results of two years of renovation work on the entire packaging line, and discussed the lines of work for the coming years in a field that Jafep has taken up again with strength, placing its brand image at the height of the products it manufactures.
