This news coincides with the celebration of the 57th edition of Mercedes-Benz Fashion Week Madrid, the former Pasarela Cibeles, where the acclaimed designer Agatha Ruiz de la Prada will present her new collection on February 20.
In times when it is so necessary to support the “Spain brand”, two firms, traditionally defenders and ambassadors of Made in Spain all over the world, decide to join forces. two firms, traditionally defenders and ambassadors of Made in Spain all over the world, have decided to join forces. Agatha Ruiz de la Prada is present in much of the world through its licenses and designs, with its own stores in Paris, Milan, New York and Porto, likewise, Pinturas JAFEP has subsidiaries in Ukraine, Poland, Morocco and Argentina and exports to more than 20 countries on 4 continents.
Fighting the crisis
The paint and varnish production sector, which in Spain moves about 1,380 million Euros and employs about 8,000 people, has not escaped the effects of the crisis, reducing its sales by 9.4% last year. For this reason, Mª Benita Cantos, Product Manager Agatha at Pinturas Jafep, highlights the importance and scope of this type of agreement to combat the decline in sales through innovation and with a focus on foreign markets.
Agathize your environment
Although the product is still in the development phase, Mª Benita Cantos tells us that the objective of the product is to facilitate the “Agathization” of their environment: “We are working on a paint suitable for any type of surface and of the highest quality. Our goal is that anyone who buys our product can use it on any element of their environment and thus create their own Agatha world”.
The goal is to have it on the market this summer.
